Overview

Advises lifestyle brands and creative agencies across Fashion, Beauty, Sports, Travel and Entertainment, providing strategic foresight and brand consulting services to shape brand strategy, positioning, innovation and product roadmaps. Identifies and interprets emerging human truths and needs into transformative consumer-product solutions, leading creative concepting, art direction and design development across product, materials, color, surfaces and packaging. Counsels corporate clients on value-chain investments, licensing partnerships and acquisitions within the Fashion and Beauty sectors, providing in-depth analysis on brand equity, manufacturing, technology and sustainability capabilities. Client and advisory relationships include Amazon, Chanel, Complex, Cotton Inc, CreateMe, Enwoven, Fabrikology, Intradeco, Notify Denim, Sourcing Journal, Stylesight, USAID, Walmart and WGSN. STRATEGY Brand DNA Brand Positioning Corporate Values Consumer Insights Brand Development Creative Vision Organizational Development Corporate Communications Seasonal Brand Strategy Innovation Launches Licensing Strategy Agency Oversight CREATIVE Brand Identity Creative Direction Cultural Insights Design Ethos Trend Forecasting Concept Design Brand Guidelines Marketing Operations Agency Briefing Art Direction Digital & UI/UX Design Retail & Event Design PRODUCT Line Planning Product Strategy Category Design Direction Product Development Franchise Management Color, Material & Surfaces Direction Product Branding & Packaging Vendor Management Global Assortment Handover Design Collaborations Sports Partnerships Region & Retail SMUs