Our VISION The largest network of Traditional Trade Retailers, owned no Outlets & no Inventories, improving the economy of as many people as possible Our MISSION Improving end-to-end traditional trade distribution channel efficiencies Contributing to social welfare, national economy & country competitiveness The Fact Traditional Trade remains the main channel of Grocery/FMCG distribution in Indonesia, which contributes more than 80% of total Indonesia’s grocery retail, with over 4.5 Mio outlets (*Euromonitor 2018) The Challenge Producers/Brands have limited visibility to Traditional Trade chain, affecting inefficiencies, high trading cost & price. Producers/Brands have limited accessibility to Traditional Trade market, imposing low market intelligence & penetration. The Solution e-kelontong – “Retail Trade Exchange & Beyond” for traditional trade distribution channel - Retail Trade Exchange (RTX) converts Manual to Digital ordering practice between Grosir (Seller) & Toko (Buyer) - Trade Control Tower (TCT) enables Producers to have real time supply chain visibility & last mile trade chain accessibility - Sales Force Automation (SFA) controls & monitors field sales force activities to boost & optimize overall performance The Benefits Optimise Marketing Intelligence, Sales Control & Supply Chain Responsiveness - Marketing: Access to real-time primary data that acts as Retail War Room. Enable sharper trade promotion & faster impact analytics. - Sales: Enable Push (by SFA) & Pull (by RTX) sales order taking. Ensure compliance of product pricing & merchandising. Empower field sales users. - Supply Chain: Digitalise data capturing & processing. Improve supply execution, service level performance & logistics efficiencies. The Impacts Improved social welfare, better spread economy distribution & reduced national logistics cost for country competitiveness. For more info, email us: info@e-kelontong.com
