Overview

Hiring a Freelancer Why it may be the best move for your business A marketing strategy is essential for any business. However, as an owner, you may not have the time or the extensive know-how to manage an entire strategy yourself. For many businesses, building a strong digital marketing approach often calls for some outside assistance – either through hiring new staff, a digital marketing agency or a freelance marketer. If you’ve never used a freelancer before, you may not realise when or how they can benefit your business. Here, we’ll take a look at some key benefits and considerations you’ll need to keep in mind when deciding if a freelancer is right for your needs. Experience Many freelancers have had experience in big companies and agencies before making the move to freelance. This means freelancers are often very well-rounded in their capabilities, experience and knowledge when it comes to marketing. For hiring, you can choose to look for freelancers that specialise in a particular area, such as SEO, or for marketers who are passionate about and have extensive experience in your particular industry. One on one attention With fewer clients to compete with, you’re likely to get more one on one attention from a freelance marketer than you will an agency. As an added benefit, this one on one approach gives you clarity and control over who handles your project. Flexibility Flexibility is often one of the perks that persuaded a professional to become a freelancer in the first place. This flexibility comes in many forms:  They can take on projects they are truly passionate about  They are not restricted to the 9–5 workday  They can work on a per project basis  They can often work remotely Many of these perks also provide benefits to the businesses who hire them as well. By taking on projects they are passionate about, you know your freelancer understands your niche and what’s required.