Overview

Discover DRAGO – Your Gateway to the Urban Arts Revolution, the ultimate fusion of culture, art, and innovation. A dynamic powerhouse encompassing a publishing legend, a visionary think tank, a trailblazing culture, communication and art consultancy. At DRAGO, we craft multidimensional platforms and immersive events that seamlessly merge culture, economics, and politics into a breath-takin experience. Founded in 2001 by Paulo Lucas von Vacano, an Italian-German journalist and former president of Castelvecchi Publishing Company, DRAGO serves as a home for street photographers, graffiti artists, and urban visionaries from across the globe. Together with Domitilla Sartogo (Executive Director), and Nicola Scavalli (Art Director), DRAGO’s mission is to uncover the heartbeat of urban culture, transcending the avant-garde. Under Paulo von Vacano's leadership, DRAGO has gained acclaim for championing artists considered 'mainstream of minorities,' propelling them into the contemporary art scene. To date, DRAGO has published over 200 books and curated numerous exhibitions, featuring luminaries like Futura, Shepard Fairey, Ed Templeton, Estevan Oriol, and more. They collaborate with prestigious galleries and museums worldwide, including The French Academy in Rome, the Venice Art Biennale, MAMCO Museum of Contemporary Art in Geneva, and Palais de Tokyo in Paris. Renowned curators like Nicolas Bourriaud and Magda Danysz have been part of their projects. Each project serves as a cultural manifesto, leveraging cultural soft power for philanthropic progress, harnessing the power of youth, driven by the ground-breaking developments and historical inspiration in a 'Back to the Future' context. DRAGO's influence extends to brands like Fendi, Dior, L'Oréal, Red Valentino, Diesel, Bulgari, and FNAC, where they redefine creativity through projects, events, and books. DRAGO has remained committed to innovation and creativity throughout their 20-year journey in publishing and exhibitions.