An expert at building and running strategic partnerships with industry leading sponsors and celebrities, Michael Capiraso delivers unparalleled impact, brand experience and record growth. ☛ SCALING GROWTH & REVENUE ● Doubled organizational revenue to $100M+ and reserve endowment to $70M+ (NYRR) ● Established premium sponsorship agreements with top brands like New Balance, TCS, United Airlines, Gatorade, and UPS at a total annual value of $25M (NYRR, NFL) ● Doubled participation to 700,000+ in NYRR events, youth and community programs (NYRR) ☛ INNOVATIVE TECHNOLOGY ● Advisor to JoggingBuddy. International app connecting runners with nearby jogging partners ● Developed and rolled out the profitable NYRR Virtual Racing Series in partnership with Strava (NYRR) ● Launched their first social media marketing campaign (Cole Haan) ● Launched interactive digital marketing campaign via groundbreaking email-based organic user-generated content (Calvin Klein) ☛ FUNDRAISING, CHARITY ● Raised TCS NYC Marathon generated over $40M annually for charity (NYRR) ● Raised $100,000+ for Team for Kids (NYRR) ● Rebuilt school playgrounds collaborating with Trust for Public Land (NYRR) ● Created New Balance Sneaker Give-A-Way program giving away over 20,000 pairs to NYC kids ● Personally raised $100,000 for Team for Kids (NYRR) ☛ YOUTH & COMMUNITY ● Created a free running community event space (NYRR Run Center) drawing 350,000 participants annually (NYRR) ● Championed the development of Youth- and Hispanic-focused NFL websites (NFL) ☛ STRATEGIC PARTNERSHIPS ● Designed & executed the Maria Sharapova Tennis celebrity endorsement/product launch initiative (Cole Haan) ● Established or deepened partnerships with major sponsors including TCS, United Airlines, UPS, Visa, Coors, Pepsi, Gatorade, Burger King and licensees Reebok, VF, EA, and GSI Commerce for NFLShop.com (NYRR, NFL) ❝His ability to foster partnerships can really drive business momentum and add brand value.❞ – Susan Towers
