A CRM is crucial to your business’s success. However, your CRM is only as good as the data it holds. Sure, it’s all shiny and new when you first install it, but the shine quickly fades as your data goes out of date and people take shortcuts. According to Zoho, within 12 months, 91% of CRM data may be incorrect, missing or duplicated. Think about all that wasted time and money you spent on licenses, training, and consultancies. So, having consulted with 300+ clients on their CRM systems, we decided it was time to fix the problem of bad data. Our answer was Dataholics, which focuses on the three leading causes of bad data: Data becomes out of date quickly Researching the correct information is time-consuming and often overlooked Manual data entry is time-consuming and prone to human error Dataholics gathers data from numerous global services and pushes it directly into your CRM records. For example, international street addresses, contact details, and company insights for all your contacts can be instantly sourced, verified, and entered into your CRM. By removing the human element from data entry, Dataholics improves the accuracy and quality of your data. It also means your people can focus on their day jobs instead of data entry. Imagine…no more bad data in your CRM. Only current, accurate, and fresh data. Dataholics -keeping your CRM up to date with company, contact and address data.
