My story started in 2008 when I was studying for my MSc in Marketing at a time when the digital marketing revolution was just taking off. My digital marketing career started in the SEO space and evolved over time into end-to-end digital customer experience optimisation. My T-Shaped skill set includes Google Analytics, User Experience, Conversion Rate Optimisation and Email Marketing. My technical IT background combined with an Master’s qualification in Marketing has enabled me to break out of the usual siloed work and has seen my career adapt to the range of aspects of digital customer experience optimisation. I am passionate about customer acquisition, conversion and retention. This is why I help E-commerce focused businesses identify opportunities to increase their average order value, e-commerce conversion and customer lifetime value. I conduct E-commerce website CRO and UX audits to understand customer frustrations. My CRO and UX audit services include: Quantitative and Qualitative Analysis via heatmaps, session replay, survey and GA4 reports. CRO and UX review of e-commerce homepage, category, product pages, shopping cart and entire checkout funnel. Customer journey mapping to understand customer frustrations. Develop ideal customer profiles and personas. Contact Email Address: olufemi.olajiga@gmail.com Contact Phone Number: +44(0)7568091722
