Overview

We enable business growth by turning Shoppers into Buyers and loyal Users. We support businesses with the following: - In Store Shopper Analytics. - Shopper strategy assessment/ development. - Bespoke Retail/ Trade/ Brand solutions -Qualitative research. Bridging the gap between business/ brand aspirations and the needs of the shopper and trade partners, CMG supports its clients in developing an integrated Shopper-; Category/Brand and Channel/Trade strategy that is not only grounded in relevant stakeholder insights, but can be commercialized and executed in a way that will deliver total stakeholder value.