Cortina's marketplace platform enables online retailers, brands and marketplaces to expand beyond their core business into new categories and products without taking on any inventory risk. For brands: The platform helps brands sell other supplier’s products directly on their own site, maintaining their current customer experience while offering complementary products for their customers. For marketplaces: The platform helps marketplaces improve their operations while taking on less risk towards inventory. Cortina supports direct connections to a limitless number of brand suppliers and is agnostic to all ecommerce and back-end technologies. Through these pre-built connection points, the platform imports and connects real time inventory, pricing, product descriptions and images to our partner’s front end experience. The Cortina team has extensive retail, ecommerce, and dropship experience from their time at Gap Inc, Saks, Gilt Groupe and CoEdition. As a result, the team also supports its customers with marketplace best practices, templates, and knowledge sharing for vendor agreements, onboarding processes, billing, payments and other activities.
