Overview

The Coalition for Innovative Media Measurement (CIMM) is comprised of leading TV and video content providers, media buying agencies, large advertisers, pay TV distributors, research and media technology vendors and consultants that aim to promote improvements, best practices and innovations measurement, metrics and data across the media and advertising ecosystem. CIMM is a division of the ARF (Advertising Research Foundation), which aims to further, through research, the scientific practice of advertising and marketing. Under Managing Director, Jon Watts, CIMM is currently working across a diverse range of projects, including initiatives focused on measurement, Smart TV data, data privacy, streaming, clean rooms, and more.