At CLEF, we uproot skin issues with CLean and EFfective solutions. As we believe in stress-free and straightforward skincare products, we embarked on a meticulous journey to create high-quality regimens friendly for all skin types. How each product is born: our R&D team conducts surveys with at least 300 potential customers to identify the significant pain points and gaps in the market. Then, we perfect the formula in the lab until we achieve fast, safe, and long-lasting results. Thus, we developed our breakthrough products: the 9-in-1 Copper Peptide Mask, the Hydrating Cleansing Gel, and CLEF’s newest Radiant Gold Essence, a fast-absorbing collagen booster. Since then, we have expanded our retail channels to Shopee and major retailer SASA Malaysia. Now, we strive to create better solutions to address the diverse concerns of our growing customer base. Priding ourselves in our flat hierarchy and lean working culture, we foster an openly collaborative environment, welcoming ideas from anyone. In this fast-evolving team, everyone is constantly growing and thriving, making every day an exciting day here at CLEF.
