Overview

In recent years, video has all but taken over the World Wide Web. Whereas a few short years ago, it was a technological challenge to put a short, tiny video on a website, making those websites special; today websites are expected to provide video content for their viewers. In fact, for many people, websites which don’t have videos are considered “old fashioned,” “out of touch” and “just plain boring.” Today’s society wants to be entertained. Video is a much better medium for accomplishing this than other mediums used over the Internet. While some people surf the ‘Net looking for information, many just do so looking for something that will catch their interest, distract them from life and maybe give them a laugh. When companies create entertaining videos and put them on their websites, it provides an incredible hook to bring in potential customers. Video puts a “face” on your company; specifically your face. Viewers start to identify your business with you. Along with that, they start thinking of you even as “their friend.”