Today’s organizations must stand for something beyond profits. They need a mission that animates their every move, a purpose that inspires the full spectrum of stakeholders (employees, customers, communities, and suppliers) to engage deeply with the organization, advocate for it, buy from it, and when needed, even defend it. Brands and non-profits alike must build purpose into the core of their business strategy, not bolt it on as a marketing tactic. Our transparent world requires it. For more than 30 years, Carol Cone’s name has been synonymous with cause marketing, CSR, and purpose programs. Now, tapping into that experience and a dynamic network that encompasses the world’s leading purpose experts, she has created a new consultancy: Carol Cone ON PURPOSE. Our mission is to inspire, create, curate, disrupt, and ultimately develop a world of good. We build custom solutions for organizations/brands in strategy, innovation, research, social engagement, partnerships, sustainability, marketing, and measurement. We deliver it all through our handpicked expert network called The Purpose Collaborative, which includes top boutiques, agencies, creative consultants, millennial gurus, and technologists who bring compelling and thought-provoking purpose solutions to every challenge. Key to CCOP is our Idea Accelerator, curated breakthrough ideas to amplify a client's social commitment. This unique structure enables us to be collaborative yet agile, tech-savvy yet substantive, innovative, deeply experienced and efficient. Attitudes have changed, technology has changed, the economy has changed, the climate has changed; we can no longer afford to be philanthropists and cause marketers only when it’s convenient. Now is the time for us to act… on purpose.
