It was at the end of the ‘90s that the Austin Parker shipyard grasped the potential for developing a line of yachts in the style of the traditional lobster boats used by the fishermen of Maine (USA) in the tough conditions of the Atlantic Ocean. The yard thus became the first in Italy to invest in this project, creating a distinctive yacht concept that immediately set a trend amongst owners, increasingly attracted by an old-fashioned style with a sense of solidity, strength and reliability, immune to passing trends. n 2008 the Austin Parker brand was acquired by a group of entrepreneurs with strong yachting traditions, and through the formation of a new company and under the direction of talented managers, it underwent a major relaunch in impressive style. Within just a few years, with the stylistic contribution of one of Italy’s most famous designers, Fulvio De Simoni, the yard created a completely new line of yachts to consolidate a brand capable of meeting owners’ needs, and achieved outstanding customer satisfaction levels from the very first craft built. And it is its design strategy that has made the key difference, enabling the Austin Parker boatyard to stand out on a competitive, selective, increasingly globalised market. A style suited to universal taste, popular on the new international markets for pleasure craft. The yard’s range currently comprises 6 models of yacht from 36 to 74 feet, craft of genuine value, with sophisticated design, skilled construction, choice components, comfort, performance, environment-friendliness and an unmistakable style immune to time and fashions.
