François DEQUENNE
I help B2B companies clarify their message, create powerful content, and get qualified leads | IN HOUSE | AD INTERIM | Account-Based Marketing | HubSpot CRM provider
An experienced sales & marketing professional in house ad interim. DOING - NOT JUST CONSULTING ✔ Go-to-market strategy assessment, in-depth SWOT or commercial due-diligence ✔ Creation of dynamic sales dashboards using PowerBI ✔ Selection & implementation of CRM (HubSpot provider) ✔ Generation of qualified leads through Account-Based Marketing ✔ Optimize pricing models & monetize adjacent services ✔ Meet prospects to identify the main objections & troubleshoot your value proposition ✔ Call the MEDDICC (Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Competitors and Champions) ✔ Insights on incentive & variable pay schemes
