We’ve changed, man. New menu, new branding. Same ethos, same relentless pursuit of burger abandon. That’s relentless, not reckless: our whole aim is to ‘wreck less’ yet still deliver an experience that feels footloose and fancy-free. Which is to say, the best tasting burger must carry the day! We didn’t do it lightly... We did to it to lighten our footprint in these hoof-heavy times. What does the future of burgers look like? More selfie-friendly perhaps, still delicious no doubt, but surely it’s also less farmland-intensive, more factory-free? We think so, so we’re doing things differently. Welcome to the new Burger Theory: the closest you can get to having your burger and eating it too.
