Brindis is a specialist sales performance consultancy focused on collaborative selling Selling has evolved Today’s success is based on: - More focused effective selling activity - More modern in approach and technique - More aligned to customer and own goals Challenges salespeople have today are: • ‘Busy Busy Busy’ – this is being ineffective. It results in wasted opportunities, is tiring and stressful and means the focus is on the wrong activities to deliver results • ‘Olde Worlde’ – this is being old fashioned. It is when salespeople are too self-centred rather than customer focused, too technical in their approach or use bad techniques better suited to a bygone era of selling • ‘Muddled Mindset’ – this is being misaligned. It can happen at organisation, management and individual level and means that the confusion leads to frustration and wasted effort We offer the solution to this in the form of the Collaborative Selling Accelerator and Collaborative Selling Academy The focus is on how salespeople can use a ‘partnering mindset’ to develop more a modern and collaborative approach to working with customers. It is based around using the VALUE Framework to deliver results by: • Countering ‘Busy Busy Busy’ by becoming more effective. Prepare to make the most of opportunities, plan to balance work and reduce stress, use process to focus on the right activity • Countering ‘Olde Worlde’ by getting up to date. Flip attention to the world of the customer, follow an approach that identifies issues rather than forces a solution and focus on things that actually work rather than old school tricks • Countering ‘Muddled Mindset’ by creating better alignment. Develop clarity within the organisation, encourage coaching by management and allow individuals confirmation that the way they work is making consistent with top performance
