Brandspank is a hybrid advisory/contracting service with a hands-on approach and an over-riding interest in “unlocking growth” and “building worth” via innovation and branding • Innovation to drive change, differentiation, value and growth • Aggressive Branding to lock in the resultant dynamic and worth • Hands on “design thinking processes” for better, faster solutions Founded as a vehicle to apply high end consulting and research thinking and techniques to contract assignments Brandspank provides bespoke business solutions and strategies with a thought leadership bias around • Growth Acceleration and Business Turnaround Programs • Commercialisation of Technology • Investment/Acquisition-ready Growth Plans around major issues of Growth, Leadership, Talent, Innovation, Globalisation and Disruption -via THOUGHT LEADERSHIP – Advising and assisting in the areas of emerging trends, insights, ideation, differentiation modelling, product and brand development, reframing value, traditional/digital media/PR effectiveness, channel and path to purchase opportunities, and international transfer of success DEMAND GENERATION - A Growth/Differentiation/Go-to-market modelling process called IDEAR®-[Insights, Differentiation, Execution, Action, and Review] DEMAND FULFILMENT – A multichannel modelling process called SLICK™ - identifying pain points along the Path to Purchase – using design thinking techniques – to develop the slickest possible customer service and game changing opportunities INNOVATION - Technically and digitally savvy and disruptive by nature being involved with video streaming since 2009, Smart solutions via Internet of Things 2017, digital/social media alternatives to advertising and PR and an interest in emerging technology [AI, 5G & Block Chain etc] Clients incl. Dulux, Red Bull, Tetra, Mars, Heinz, Visy Group and customers [Incl. Fosters, Coke, Diageo, Lion], Global Advertising Agencies [George Patterson and Nitro] SME’s, Ventures and Start-ups
