Overview

Benefits over Features. Sometimes the basics are the hardest things to master. I help entrepreneurs refine their go-to-market by developing effective messaging to investors and those critical first customers. B2B Saas or Consumer Products the impulses are the same: - Why should I take a chance on you and your new product? - How will this make my life better? - How is it different than what I'm currently doing? Simple questions that are not always easy to answer concisely.