Bra Couture KC: It’s Not About The Bra It’s not about the bra...that has been our mantra since we launched Bra Couture KC ten years ago in partnership with The University of Kansas Cancer Center to support uninsured/underinsured cancer patients. So often we hear responses about how individuals just don’t understand “the bra thing” so we want to take a moment to explain: It’s not about the bra...it’s about the bravado of a cancer survivor to walk a 120-foot runway and the survival journey that it represents. From shaken to surety; from fearful to fierce; from unsure to unflappable.....a million-dollar feeling. The annual event, which raised over $500,000 in 2022, is done almost entirely with the support of volunteers and a dedicated board of directors. From the many, many people who assist with the production of our annual event, to the people who help year-round obtaining sponsorships, increasing awareness of our services, and advocating for those we serve. We cannot thank those volunteers enough.
