Overview

Welcome to the no-hot-air, low-maintenance creative agency that delivers the goods, smartly. Not just another funny coloured fruit The Irish believe a blue apple is a rare achievement or a job well done. Sometimes the best end results come from asking the right questions to begin with. Sometimes the magic is in the detail. Other times it’s just about seeing something in a new way. Our approach is a delicate balance of curiosity, analysis and informed reinvention. One thing’s for certain, however, it is always about 100% commitment. How it started Started 18 years ago by former journalist and designer, Gerry Greyling, Blue Apple has worked with all the big banks , as well as most of the smaller ones. It was in the insurance and financial services industries that we cut our teeth and garnered the knowledge, strategic insights and no-nonsense approach for which we’re known. Under the energetic leadership of Tanya Logan, a former TV personality who ran her own BTL company for 15 years, we expanded our portfolio to consumer goods in 2009. Tanya’s focus has been on multiple promotions spanning advertising, activations, events and expos and experience marketing. In 2017 film producer Dumi Gumbi joined the management team with a 51% buyout to add video production to the list of things we do well. What keeps us busy during office hours? Strategy Concept and brand development Activations, events and experience marketing Social media and digital marketing Website & app development Design, CI, copywriting and production Media planning, booking and material Retainer services Visit www.blueapple.co.za to view our work or give us a call on 011 327 3500