Overview

BLEACH - a brand new agency specializing in integrated communications, worldwide events and artist tours, has landed in Asia, commencing operations across the globe. With an emphasis on the Asia Pacific region, Bleach will be opening offices in Ho Chi Minh City, Vietnam, and Singapore. The platform will be offering a full spectrum of services, ranging from strategic communication planning and execution, international brand expansion and crisis management - to event organization, showcases and Asia tours for global artists. To kick start its operations in 2020, Bleach will be embarking on a world tour landing in global clubbing hotspots and spreading good vibes from Belgrade and Ibiza, to Bangkok and Tokyo. Bleach is founded by Gorana Romcevic, a communications and event expert with over 15 years of experience in Europe and Asia and a former Communications Director of Vietnam’s Epizode Festival. She will be running her global team of experts, and a wide portfolio of clients from the spheres of Electronic Music, Entertainment and Lifestyle. Bleach Agency’s clients so far include French tastemakers Yoyaku, Sydney’s infamous Subsonic Festival and Cymatiks, a brand new event concept by Agents of Time. Gorana is internationally recognized for designing and running complex integrated campaigns, leading some of Asia’s most forward-thinking entertainment projects; as well as for her outstanding global network and contribution to the growth of electronic music culture in challenging regional markets. After handing numerous lifestyle clients in her hometown of Belgrade, Gorana started her journey into Asia when she took over Bangkok’s well-respected electronic music venue: GLOW club. Gorana was also the former Communications Director at Vietnam’s EPIZODE Festival and was responsible for its rapid growth and international brand expansion by handling global PR, end-to-end organization of promotional tours in 25 Asian