Overview

New Product Planning/Strategic Planning BioMarketing Insight advises C-level and senior management of various size companies to maximize the benefits of their technology by conducting the business due diligence early in product development to de-risk the process and increase commercial success. The firm will translate these unmet needs into a marketing target product profile (TPP) to be able to compete in the market and be better for commercial success. The firm then develops marketing strategies to ensure product adoption and market access.