Bhaane is a contemporary clothing brand that is made in India for the conscious, urban millennial who is inspired by popular culture but also seeks to look beyond it. Bhaane means rising sun in Gurmukhi. The name embodies the brands penchant for progress, change, and optimism as it unfolds in a new, alternative India. Bhaane is all about an individual’s point of view. It is a brand that believes that a community is a dialogue between different points of view, not a flat platform that express a homogenous voice. Street style is one of the key ways in which the brand has historically expressed a multicultural India. Whatever the brand makes – whether product, podcast or coffee – will highlight the person behind the commodity rather than the commodity itself. Anand Ahuja – a spiritually inclined, sneaker enthusiast – began Bhaane in 2012. The raison d’etre remains the same: to provide a platform for the wealth of Indian talent that exists in the country. Sonam Kapoor, one of India’s most celebrated actresses, brings her expertise on style, fashion, and film to the brand. Her iconic sartorial sense, which is celebrated widely on social media, lends a unique point of view to Bhaane’s designs. Nimish Shah is the creative director of Bhaane. With Shift, under a decade year old label of his own, Shah brings a strong, single creative vision to Bhaane in its current 2.0 phase. The future involves growth and deepening. We are working towards creating more conscious products that represent a dialogue between India and the world. We are working towards building a more concrete subculture by involving musicians, artists and chefs as partners. We are becoming a brand that is not only inspired by popular culture but representative of its power. Follow us on Instagram or Reach out to us on love@bhaane.com
