Between The Lines Sports, LLC, a Sports Media Company. Founded in 2016 by James "I.V." Williams. "I started BTL because I felt I could provide a unique perspective, leaning heavily on my background as a player and coach and my experience working in the NBA." We cover basketball at all levels! Our team of industry veterans and young enthusiasts share a passion for the game and look forward to sharing their insights with you. We focus on in-depth basketball information, written articles, interviews, podcasts, and video breakdowns.
