Behavioral science is increasingly being used across industries to influence the behavior of consumers, commercial teams, and other stakeholders. Healthcare companies, for example, need state of the art medical science, but they also need state of the art behavioral science. Tech companies, financial companies, and other innovators share that need for behavioral science, because behavioral challenges are so glaring – adoption is slow, markets change, and commercial plans fail. I founded this company because I believed that there was a major gap between the science of behavior and the application of that science. Since our founding in 2018 we have helped dozens of companies with their research, messaging platforms, influencer engagement, sales models, and more. Whether you have a product or program that is about to launch, is stagnant, or even one that is just humming along, we would love to hear about your ongoing challenges, and see how we can help. About Jason Riis, PhD: Dr. Riis founded Behavioralize in 2018 after spending 10 plus years as a marketing professor (at Harvard Business School and at Wharton). Dr. Riis completed his PhD in cognitive psychology at the University of Michigan, and post-doctoral training at Princeton with Nobel Laureate Daniel Kahneman. He has published in leading marketing and behavioral science journals, and has done extensive commercial work on marketing, sales, and innovation.
