Overview

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix. In this podcast, we simplify seemingly esoteric behavioral economics concepts and offer practical applications in marketing. Available on Apple Podcasts, Spotify, Stitcher, Google Play, PodBean, Castbox & Amazon Episodes include: Introduction to Behavioral Economics, Framing Effect in Targeted Messaging, Anchoring Effect in Negotiations, Leveraging Hyperbolic Discounting in Luxury Goods and Services, Mitigating Customers’ Choice Overload to Increase Conversion Rate and Endowment Effect on Your Marketing Mix. About the Host: Sandra Thomas-Comenole is a marketing professional with over 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience and a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, she possesses a range of knowledge and qualifications that has allowed her to be an integral part of the success and growth of several companies spanning a wide range of industries. Her expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. She possesses a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management.