BATNA24 - is a European leader in trading network equipment, established in 2001. BATNA24 is the main distributor in Europe of Ubiquiti Inc. and Mikrotik brands. The company's permanent offer also includes products of well-known brands such as: Extralink, Totolink, TP-Link, RF-Elements, Teltonika, Cisco, Cambium and Xiaomi. BATNA24 is almost 20 years of success in expanding markets and establishing long-term relationships with customers. Another important step for the company was to initiate a brand refresh in 2019. The rebranding changes included not only the shortening of the name and the creation of a new visual identity, but also the creation of a modern and pro-client online service at www.batna24.com. The BATNA24 online store perfectly illustrates the evolution of the company, whose goal is customer satisfaction. In addition to convenience and speed, it is distinguished by a completely new division into b2b and b2c zones, which makes it possible to provide the best choice of network equipment to both retail and business customers, based on easier navigation and faster order placement. BATNA stands for "Best alternative to a negotiated agreement", which in negotiation theory means the procedure that guarantees the best realization of the interests of the negotiating party. Experience resulting from 20 years of presence on the market, constant broadening of the offer, creation of a unique line of Extralink optical fiber equipment, and most importantly, constant care about customer satisfaction make BATNA24 the best choice when it comes to the purchase of network equipment.
