Jennifer Metherell
Executive Advisor to Sales Leaders, Demand Generation and ABM Marketing Leaders | Operationalizing ABM Across the Org | Engagement to Enablement | Industry Influence
At B2B Fusion, we help identify new revenue conversion opportunities by: ► Optimizing marketing and sales processes, and supporting systems ► Using a proven ABM approach by syncing marketing and sales processes to support each other ► Providing CMO-credible reporting and data driven insights to invest money and time where it counts most System Expertise: Marketo, Pardot, Hubspot, Salesforce, and technologies that integrate with those systems like 6sense, Demandbase, LeanData, ZoomInfo, and TechTarget. Process Expertise: Lead, Partner, Account Based Marketing,, Marketing Attribution, Email Deliverability, Lead Generation, Inside Sales, Marketing, Sales Current and past clients include companies in the following industries: high-tech, SaaS, healthcare and Financial services.
