Overview

Our Storytelling methodology aims to align your key business objectives (like revenue growth, customer retention, differentiation sales productivity or premiumization) with your ‘customer value proposition’ which is translated into action through customer experience using data, design, content and technology. B2B Storytelling is not another attempt to create an enigma around B2B sales and marketing function. Our approach is simple. In the first step, we analyze existing information and data to gather insights about customer or dealer motivations and behaviour. This is accompanied by a close evaluation of the efficacy of key customer touch-points (physical and digital) from the “customer or dealer experience” point of view. The next step involves creating a ‘differentiated value proposition’ which is then translated into action through consistent customer or dealer experience across all touch points. We understand the nuances of the B2B business environment and take into account the multiple corporate and human considerations that play a critical role in B2B decision making.