Overview

Marketing: Brand& Product Management, Customer Segmentation, Segmentation Management, Loyalty Programmes Management, Communications; Corporate Communications, Media Relations Management, Crisis Management, Internal communications, Event Management, Reputation Management, NonProfit&Foundation communications ✩ Developing and executing marketing plans, ✩ Budget responsibility, ✩ Preparing marketing plans by using all sales and marketing tools; ✩ Implementing new product launches and strive to maintain growth on pillar products; ✩ Coordinating the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities, ✩ Maintaining contact with key account customers to follow up and keep informed on the needs of the sales force, ✩ Managing entire product life cycle for multiple products, ✩ Designing and implementation of proactive and reactive campaigns to increase retention, ✩ Conducting analysis to understand customer values, behavior and needs incorporating these into retention and loyalty strategies, ✩ Developing campaigns in order to increase product usage for the segmented, ✩ Experience in external and internal communications, prior media relations and crisis communication, ✩ Strong judgement, influencing and engagement skills, ✩ Excellent written/verbal communication and reporting skills in Turkish and in English, ✩ Ability to manage multiple projects and conflicting priorities in a fast growing organization. ✩ Proactive and solutions oriented, ✩ Monitor media coverage on a daily basis and create monthly and annual reports, ✩ Coordinate conference and event participation of executives.