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AudiencePoint

Advertising Services

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AudiencePoint

Overview

Our mission is to help brands send more relevant, high performing email by leveraging data in smart, innovative ways. AudiencePoint’s newest product, ListFit, is an email intelligence tool built from our proprietary data pool giving email marketers a multi-brand view of their subscribers’ engagement. ListFit delivers an immediate impact to high-volume senders by leveraging subscriber insights to improve program performance, increase engagement, and drive incremental revenue. We were pioneers and remain industry leaders in Send Time Optimization (STO). Our STO goes beyond the sender's own data by leveraging the AudiencePoint data pool to analyze historic engagement data per email address across multiple brands to pinpoint the best time to send your message to each recipient. Our hyper-personalized send time recommendations deliver increased opens, clicks, and conversions. For over 10 years, we have equipped email marketers with insights on their email subscribers that no other company can provide. Our insights allow marketers to be more surgical with their segmentation driving customer engagement and conversions with easy to implement tools.

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