UNCERTAINTY HAS BECOME THE NEW CERTAINTY From the impacts of Covid-19 to climate change: Uncertainty has become our new certainty. Thinking like an artist can leverage the way organizations deal with this uncertainty. How? By using the artist’s mindset to create new strategies, managerial solutions, business models, or communication tools, that appear upfront to be improbable. To open this potential, we formalized Art Thinking: An agile method to create the improbable with certainty. Art Thinking stops you from optimizing the past. It stops you from listening to your current clients. It allows you to pause and challenge your certainties. It enables alternative perspectives to build sustainable solutions. No need to be creative: Follow the Art Thinking method and you will create, with certainty, out-of-the-box thinking. Using an evidence-based approach (i.e. developing research projects and analyzing hundreds of artistic and entrepreneurial cases), we defined a process with three steps and six practices." The Art Thinking Collective is an international open-source collective gathering artists and experts in entrepreneurship working together to create the improbable to rethink major issues.
