Antenna
Technology, Information and MediaView the employees at
Antenna-
Mackenzie Worley Enterprise Sales
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Portland, Oregon, United States
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Rising Star
Brad Buenz Subscriber Behavior | Consumer Insights | SVOD/Audio/Sports Streaming | Competitive Data-
Rising Star
Katherine Matthews Software Engineer | Antenna-
Pittsburgh, Pennsylvania, United States
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Rising Star
Jason Fry Software Developer at Antenna-
Milwaukee, Wisconsin, United States
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Rising Star
Betsy Brown Executive Marketing Consultant | Customer-focused Product Exec | Advisory Board Member | Ad/MarTech SaaS & Data | Nonprofit Advisor-
Greater Philadelphia
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Rising Star
Overview
The Subscription Economy has grown dramatically in the past decade, and is anticipated to almost triple again - from $635B to $1.5T - by 2025 [UBS]. But this growth is not just important economically. It is also dramatically changing the way that brands engage with consumers. The Subscription Economy enables brands to untether themselves from the established distribution channels and they have historically been stuck in, and to transcend transactional business models. The opportunity: deep, direct relationships with their customers, based on a long-term allegiance. And for consumers, this translates to much more choice, a dramatically better product experience, and a deeper connection with the brands they love. The fuel for this new world is data. Brands need to deeply understand consumer behavior to survive and thrive in the Subscription Economy. Enter Antenna. Get to know our data on our https://www.antenna.live/insights. Or, see Antenna in the press: https://www.antenna.live/press.
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