The purpose of Ample is to improve the quality of public discussion. Ample's service brings the expertise of the scientific community to the pages of news media sites. Our service enables a direct channel between citizens and the scientific community. Improving the standing and role of academics and universities in the public discussion is central to our mission. In the current media and public discussion environment, finding clear and reliable information on current affairs has become increasingly difficult. Public discussion often takes place in opinion-heavy bubbles and can be dominated by disinformation as scientific voices have been isolated from the discussion. These issues have blended into an intensifying deterioration of public discussion and even a threat to the democratic process. Ample’s service, in a nutshell, is to offer a new communication ecosystem that brings researchers to discuss with the public on news media sites. It has been designed to work on the news media's own website, and extends from there to various social media channels. For news media, the service continues the life cycle of news articles, offering readers high-quality content, but in a conversational format. Ample has a strong social angle, and our design focus has been on improving the quality of public discussion, as well as reducing the effects of disinformation, but also strengthening the ecosystem around journalistic content.
