ALIRA works as a technological-financial SaaS that, after converting musical content into assets and monitoring their use, offers valuable services to professionals, institutions and companies that own, manage or make commercial use of copyrighted content. The results of ALIRA's listening and asset tracking are offered via multi-device from its technological platform. In their 'statement of account', the client sees the activity of each and every one of the music assets managed by ALIRA: where it was or is being used, how many times and for how long, in which media, establishments or events, as well as the financial estimates resulting from crossing the information on the use of the assets with the management companies' current rates. Through the traceability and analysis of the metadata generated on the 'real' use made of each musical content, we will be able to reconcile the interests of all sectors of the industry, establishing the necessary documentary basis for the definitive implementation of proportionate criteria and transparent processes for the management and collection of royalties, with certified collections according to use and fair and documented remuneration. ALIRA works with the threefold purpose of (1) stimulating the growth of the sector by revealing the potential of music content as a financial asset and facilitating the identification of reliable sources of collection, (2) enabling professional users of music content to forecast remuneration and ensure justified payments for their use by accessing valuable information, and (3) empowering authors, who will have a better basis for targeting, producing and obtaining returns on their work, thus accessing the real return on their creations in the marketplace.
