It all began in 1976, when two strong yet complementary characters crossed paths: Guy Toulat and Alain Humeau. 13 years later, full of ideas, they created AJS at Beaupréau en Mauges. AJS might seem like a strange name for a garden supplier. Yet it has a story and a meaning: A for articles, J for 'jardin' (garden in French) and S for specialized. The letter "A" was essentialfor Guy Toulat to appear first in phone books and electronic searches. The adventure began in 1989. In 2006, with boot and clog boxes stacked up to the ceiling, we packed our bags, heading for Saint Germain sur Moine, still in Mauges. An area where shoes and handkerchiefs were the stars of an era that still influences its inhabitants and entrepreneurs. Inspired by this territorial heritage and the world of gardening, we've watered this seed sown more than 30 years ago from Mauges out into Europe.Our mode of cultivation? Certainly not a conventional one, but specialized for the garden centre, agricultural cooperative and DIY store market. Unconventional? The same goes for our products! With exclusive colours, patterns and designs, we have always been breaking the mould in the garden, even more so with our Blackfox brand launched 7 years ago. This nonconformist spirit is found in each of the employees who cultivate the warm family spirit of AJS, a distinct company based in Mauges....
