The AFFASO brand combines African designs, colours and storytelling with superior comfort and fit. Our garments are created based on the heritage of wax prints. We will offer our products on the website (www.Affaso.com) shortly. Historically African print fabrics were printed using the wax technology resulting in ‘perfect imperfection’ of the designs and colors. We will bring those old designs back to life. Today the modern digital printing is used to ensure a comfortable fabric achieving an unique handwriting. By wearing our products you will be inspired by its very soul. The AFFASO brand introduction is an initiative of a team with extensive experiences in middle to high-end fashion companies (brands like Laura Ashley, Nike, Mexx, Vlisco, ABC, DaViva, Excellence, Uniwax, Woodin and GTP). While operating on the African continent over the past 7 years the team identified beautiful (heritage) African prints that are considered very relevant in the current fashion trends across the globe. Thanks to long-term collaboration with designers, merchandisers, and stylists Affaso has been able to create unique products, initially offering men shirts. Other product categories will be added during 2019. The AFFASO platform plans to distribute products via wholesale channels.
