AdvisersGiveBack.org is building an online platform that makes it easy for pro bono advisers and clients to connect, using a program developed with noted behavioral economist Dan Ariely. Unlike pro bono events, AdvisersGiveBack.org provides volunteering financial planners with a dedicated assistant so that their volunteer time has the greatest possible impact for clients. With the goal of addressing the racial and gender wealth gaps, as well as the economic hardship brought on by the pandemic, AdvisersGiveBack.org partners with organizations to reach underserved individuals.
