Media Auditing, a long-standing practice in evaluating agency capabilities for procurement and marketing teams, historically focused on securing favorable prices in traditional mass media buying. Despite 40 years, little change occurred in auditing practices. Traditional methods like comparing media prices annually or against benchmarks persist, yet they lack efficacy in today's fragmented, auction-based digital media landscape. These techniques, effective in linear TV eras with limited choices, fail to address the complexities of modern digital media buys. Our evidence-based consulting services provide clients with frameworks to eliminate waste and optimize the value of their media investments. Brands benefit from smarter decision-making enabled by real-time performance visibility and recommendations for media investment optimization. These insights are delivered by subject matter experts through high-quality reports and dashboards. Our proprietary tool, the Advise Media Suite platform, sets a new industry standard for state-of-the-art media auditing. It serves as the core of our collaboration with agencies and clients, focusing on agency pitch management, media investment, and pioneering real-time digital auditing. If this intrigues you, reach out anytime, and let's explore how we can progress through your tasks and challenges together.
