Overview

Adalytics is a next level transparency and advertising performance optimization platform built to analyze data across the digital technology landscape. Many marketers strive to attain transparency into their media buys but view legacy brand safety and verification technologies as a cost center rather than a performance booster. Don’t settle for advertising impressions that lack the comprehensive transparency brands of all sizes deserve. True transparency can drive digital media performance and efficiency while keeping brands protected from bad actors. We integrate data from: - Impression level log files - Advanced measurement tags - Customer relationship management (CRM) systems - Web analytics to deliver actionable insights that allow marketers to deliver against real KPIs. Built by industry leading researchers whose findings have been featured in the Wall Street Journal, Washington Post, Business Insider, Reuters, and several books. Members of the United States Senate Intelligence Committee rely on our research and technology to understand the digital advertising ecosystem.