Overview

Acuity is born from the need of organisations to have sharp brand and marketing strategies. A significant amount of time, money and resources are wasted on initiatives that have no strategic intent and end goal. Acuity works towards fixing this problem and developing strategies that work. Acuity believes in goal setting, disciplined processes, organisational alignment, stakeholder alignment and a long-term vision as the cornerstones of a successful strategy. Our services cover the wide domain of brand and marketing strategy development, but with a strong focus on these cornerstones. Our vision is to transform strategy formulation and activation by defining success and aligning organisational assets to work towards this definition.