Overview

Behavioral Economics, Behavioral Design, AI, Gamification, Psychology... We explore anything that allows us to make large-scale, positive impact on human behavior. We discuss the emerging efforts of many industries to help people improve their behavior through things like products, services, programs, policy or other experiences. Building tools and experiences is not enough anymore. We need to consider the interesting psychology of the human brain. We cover both: • Designing explicitly to improve human behaviors (exercise, diet, budgeting, volunteering) • As well as improving overall engagement & outcomes for any product, service, or program, or policy. Our participants hold various backgrounds, including applied behavioral science, UX, CX, marketing and other industries who are interested in learning more about behavioral science, and how it can benefit their customers and employees. Our methods include presentations, discussions, guest speakers, hack-a-thons, joint projects... but always food and beverages!