Overview

The A.C. Nielsen Center for Marketing Analytics, a part of the Wisconsin MBA program at the Wisconsin School of Business, was established in 1990 and is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. The Center was created to train MBA students in the specialized ideas, issues and techniques of marketing research, consumer insights and marketing analytics as well as to help discover and disseminate new marketing knowledge.