Overview

5 to Watch - Canada’s Sports Business Awards co-presented by TSN and Canadian Tire, in partnership with George Brown's Centre for Business, is dedicated to advancing sports business leadership from the classroom to the boardroom. Unique to Canada, this innovative student fundraiser celebrates difference-makers in the world of sports commerce from coast to coast. The highlight of the night is the presentation of the 5 to Watch Signature-Awards to five Canadians who have achieved remarkable career success by their 40th birthdays. It is a "must-attend" event of which sets the standard for leadership in the industry. Established in 2012 by a group of the college's dedicated Sport & Event Marketing alumni, the event holds a special place on everyone's calendar. In addition to Canadian Tire and TSN, premier partners include Maple Leaf Sports & Entertainment, FanDuel and REVXM - a division of XMC, Canada's Official Sponsorship & Experiential Marketing™ agency. Every year, the “who’s who” from Canada's sports business scene congregate at George Brown's beautiful waterfront campus in Toronto to toast the winners in a festive atmosphere. 100% of the net proceeds raised benefit George Brown College Foundation student awards and bursaries.