After several years of working in various sects of video production, founder Alex Siwik pioneered 4Front with one goal in mind: To transform the complicated and messy old ways of video production into a simpler structure to yield stronger impact and efficiency. Between 2005 and 2015, an entire new world of media and advertising was brought to light - the world of social media marketing. Social platforms such as Instagram and Facebook quickly became preferred methods of advertising for small and large businesses around the globe. With the surge of social media consumption came shorter attention spans amongst users. It has been proven that 60% of viewers will stop watching a video by two minutes, and 45% will stop watching by one minute. If you share a three minute video and half your viewers leave by the one-minute mark, there is a good chance you lost half of your potential sales or engagement. We pride ourselves in being able to tell full stories in under one minute and often times under 30 seconds (we can make longer videos too, of course). The way we work changes with each project. Gone are the days of having twenty chefs in the kitchen at the production office. Here at 4Front, it is not unusual for a grand total of 3 or 4 people to complete a project. By cutting out unnecessary middle-men and relying solely on our most highly-skilled collaborators and technicians, we are able to customize your production experience based on your exact needs, enabling the process to be much more transparent (and often more cost-efficient) for all parties involved. When you work with us, your project doesn’t just become part of a machine… your project becomes a part of us.
