Overview

Introduction from Anthony and Neville, founders of 124… Nev and I had a vision for a business that appreciates quality men's footwear, men's apparel and men's accessories that encompassed craftsmanship from responsible supply chains. We were often looking for something unique and different. Footwear and apparel that wasn’t a blatant ode to loud and bold branding wrapped in cheap manufacturing practices and mass-produced items. 10 years connected, 124 and the artisan world has filled a gap with the finest men's and women's footwear and apparel from 3rd and 4th generation families who share the same passion as we do with footwear that speaks for itself. Thinking back to our early days we hand selected curated collections specifically for our Australian and international Artisan audience. I still remember my first trade show, it was overwhelming, exciting and the scent of real leather definitely solidified our vision in bringing the Artisan fashion world to Australia and beyond. When I begin to envision our next collection I think about the curation that goes into every men's boots, men's brogue, men's trainers. How each women's boot, women's trainer, women's flats can be styled and who the end customer will be? How footwear and apparel will pair back to items you already have in your wardrobe and how this will inspire you to push the boundaries of fashion. A collection that is unique, functional and expertly designed and finished. After all, you’re not buying items but pieces of art that will be cherished for a very long time. Our vision which started in the heart of the city Russell Place has turned into what we envisioned it to be, the Artisan world available in Australia. The journey has been amazing and we are not We were wondering was this something that the Australian market was missing? The gap between high end brands and mass market brands was evident and that’s when an opportunity presented itself. The Artisan world was born and the 124 journey began.