Experience

IdeaWorks International - Digital Transformation Marketing

• Honduras
• Advertising Services
• 1 - 100 Employee

• Country Manager Honduras

  • Jan 2016 - Present

  Country Head: Digital Transformation, Strategy, SEO, Politics, Crisis and Reputation Agency Country Head: Digital Transformation, Strategy, SEO, Politics, Crisis and Reputation Agency



Inversiones La Paz

• Honduras
• Retail
• 100 - 200 Employee

• Commercial Manager

  • Apr 2017 - Mar 2019

  Strategy-Transformation-New Channel Deployer-Financial Service Product Development-Retail Credits Strategy-Transformation-New Channel Deployer-Financial Service Product Development-Retail Credits



GRUPO OPSA

• Honduras
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Advertising Sales Manager VIP

  • Feb 2014 - Dec 2015

  • Advertising Sales in Corporate Accounts • Corporate relationships in press, digital and magazine advertisements • Leadership in building added value proposals to corporate accounts according to their strategy • Responsible in leading the VIP Sales Team • Advertising Sales in Corporate Accounts • Corporate relationships in press, digital and magazine advertisements • Leadership in building added value proposals to corporate accounts according to their strategy • Responsible in leading the VIP Sales Team



Pan-American Life Insurance Group

• United States
• Insurance
• 700 & Above Employee

• Sales Marketing Manager

  • May 2011 - Jun 2013

  • Manage, lead and enhance personal insurance portfolios in its various lines such as: Group Life and Health, Individual Life USD $, Individual Health and Mini-groups, International Major medical and Mass Marketing • Development of new marketing channels through corporate partnerships, local or regional associate • Maintain and strengthen the Insurance broker channel through all the country by deploying monitoring, continuous visits and trainings • Promote the recruitment of new agents… Show more • Manage, lead and enhance personal insurance portfolios in its various lines such as: Group Life and Health, Individual Life USD $, Individual Health and Mini-groups, International Major medical and Mass Marketing • Development of new marketing channels through corporate partnerships, local or regional associate • Maintain and strengthen the Insurance broker channel through all the country by deploying monitoring, continuous visits and trainings • Promote the recruitment of new agents for the Insurance Broker Channel through product attributes and sale incentives • Responsible of Business Information to the Head Office based New Orleans of sales figures and pipeline by line of business. • Responsible for leading and managing the Sales Director team • Responsible for identifying market opportunities for launching upgrades or new products • Responsible in brand and communication strategies with media, Insurance System initiatives that can involve Pan-American Life, also in the broker section related with events and conventions. Show less • Manage, lead and enhance personal insurance portfolios in its various lines such as: Group Life and Health, Individual Life USD $, Individual Health and Mini-groups, International Major medical and Mass Marketing • Development of new marketing channels through corporate partnerships, local or regional associate • Maintain and strengthen the Insurance broker channel through all the country by deploying monitoring, continuous visits and trainings • Promote the recruitment of new agents… Show more • Manage, lead and enhance personal insurance portfolios in its various lines such as: Group Life and Health, Individual Life USD $, Individual Health and Mini-groups, International Major medical and Mass Marketing • Development of new marketing channels through corporate partnerships, local or regional associate • Maintain and strengthen the Insurance broker channel through all the country by deploying monitoring, continuous visits and trainings • Promote the recruitment of new agents for the Insurance Broker Channel through product attributes and sale incentives • Responsible of Business Information to the Head Office based New Orleans of sales figures and pipeline by line of business. • Responsible for leading and managing the Sales Director team • Responsible for identifying market opportunities for launching upgrades or new products • Responsible in brand and communication strategies with media, Insurance System initiatives that can involve Pan-American Life, also in the broker section related with events and conventions. Show less



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Commercial Banking Product Manager

  • Jul 2009 - Nov 2010

  • Management of the PYME business for HSBC Honduras as well as assets and liabilities • New products, business initiatives and strategy deployment for the PYME and all Commercial Banking • Sales team responsible on business objectives and following initiatives • Design and deployment of process improvements required by customers or the business • Permanent contact with the business taken place in all branches • Management and following of the market share strategies of the… Show more • Management of the PYME business for HSBC Honduras as well as assets and liabilities • New products, business initiatives and strategy deployment for the PYME and all Commercial Banking • Sales team responsible on business objectives and following initiatives • Design and deployment of process improvements required by customers or the business • Permanent contact with the business taken place in all branches • Management and following of the market share strategies of the Commercial Banking business lines • Internal and externally responsible on the communication duties of the business, inquiries, and all related to public affairs of Commercial Banking • Monitor and analyze current internal and external activities that may affect or improve the business • Responsible on Commercial Banking website, new requirements and refreshments • Following and management of the collections strategy for Commercial Banking • Responsible in deploying projects related to improve the business, new products or the Groups requirements

• Business Efficiency Manager / Public Affairs

  • May 2007 - Jul 2009

  • Public Affair Group Contact with media • Communications, speech and media coordinator • Leader of opinion in group communication strategies • Benchmarking studies to provide proper studies to business targets • Project leader of improvements and Group Initiatives • Project manager based in Groups methdology and best practices • Based Costing studies • Lean Six Sigma Project manager • Budget manager and business case provider • Diagnosis development to identify… Show more • Public Affair Group Contact with media • Communications, speech and media coordinator • Leader of opinion in group communication strategies • Benchmarking studies to provide proper studies to business targets • Project leader of improvements and Group Initiatives • Project manager based in Groups methdology and best practices • Based Costing studies • Lean Six Sigma Project manager • Budget manager and business case provider • Diagnosis development to identify improving areas of process and products • Business transformation Project manager • Product design manager



BANCO BGA HONDURAS

• HONDURAS

• Commercial Assistant Manager

  • May 2005 - May 2007

  • Credit Card Commercial Manager including the Issuing and Acquiring business • Staff and sale team responsible • New project manager on products or strategies • Code share negotiator to improve customer fidelity • Deployment of new products, initiatives, strategies for both business according to customer needs • Marketing and communication plans deployment according to business cycles • Manager of Activation, Use and Retention Strategies • Credit Card Commercial Manager including the Issuing and Acquiring business • Staff and sale team responsible • New project manager on products or strategies • Code share negotiator to improve customer fidelity • Deployment of new products, initiatives, strategies for both business according to customer needs • Marketing and communication plans deployment according to business cycles • Manager of Activation, Use and Retention Strategies



BAC

• Costa Rica
• Banking
• 700 & Above Employee

• National Acquiring Supervisor

  • Jul 2003 - May 2005

  • Communication and marketing plans to deploy acquiring business • Management of new sale strategies • Planning and management of new business initiatives • Market share analysis and following to determine business targets • Sales analysis with a financial view • Market and media campaign analysis when deployment of new strategies or promotions • Communication and marketing plans to deploy acquiring business • Management of new sale strategies • Planning and management of new business initiatives • Market share analysis and following to determine business targets • Sales analysis with a financial view • Market and media campaign analysis when deployment of new strategies or promotions