Product Manager

• Aug 2022 - Present

Conducted the iteration of product features including the flow charts, user stories and QA tests. Led the projects of data importing to CDP. Created and delivered product training materials. Cooperated with the cross-functional team of 10+ members including business team and engineers on collecting and analyzing user's feedback and providing solutions. • Planned and executed the development for a new function from 0 to 1 to enable the product to automatically select the target audience by week/month and retarget the TAs, which benefited 10+ customers. • Conducted the data importing to CDP for MicroAd’s 2 E-Commerce clients, including checking websites and event tracking conditions and creating the training materials, delivered the project in 2.5 months rather than 4 months needed before. • Helped Shiseido to set up the event tracking on websites to understand the customer journey and retarget, accomplished 14 campaigns within 3 months rather than 10 workdays for 1 campaign needed before.

Fashion Stylist

• Feb 2020 - Nov 2021

Inspired customers with excellent levels of trends and product knowledge. Built relationships with regular clients to maintain loyalty and dealt with customer complaints. Summarized daily report for the headquarters. • Achieved 130% of the individual month target and reached £96k in monthly sales. • Founded Mandarin and English buyer groups both from 0 to 100+ members. Reached active clients rate by 80%. Inspired customers with excellent levels of trends and product knowledge. Built relationships with regular clients to maintain loyalty and dealt with customer complaints. Summarized daily report for the headquarters. • Achieved 130% of the individual month target and reached £96k in monthly sales. • Founded Mandarin and English buyer groups both from 0 to 100+ members. Reached active clients rate by 80%.

Marketing Lead

• Dec 2020 - May 2021

Accelerated the launch of B2C products. Developed B2B products and discovered new clients and opportunities. Led the applications to startup acceleration centers. Perform the services with branding and marketing. Reported directly to the CEO. • Launched Vyom Mini UPS power backup on Amazon in 2 months in India. • Developed the backup battery solution for mmWave networks • Redesigned the contents of the official website, reworked the brand image and composed the brand book as the guidelines. • Led the application to Telecom Infra Project Ecosystem Acceleration Centers by interviewing global telecommunication companies

Group Product Manager

• Sep 2018 - May 2019

Led team of 5+ PMs in overseeing product management, data analysis, new product development, branding and marketing strategy over 10+ brands including two main brands 植物の優 yogurt and 活益比菲多 fermented milk drink, accounted for 76% of company revenue. • Coordinated team of 10+ members with the 2019 植物の優 yogurt annual brand innovation project. • Launched 80% of new products successfully to main distribution channels and delivered annual proposals on behalf of the company

Product Manager

• Jul 2017 - Sep 2018

Managed main brand 植物の優 yogurt and other 10+ brands with the complete brand portfolios in product optimization, new product development, marketing, sales performance and cost control.• Built and launched the new brand 慢熟 yogurt drink in 2 months rather than 10 months required previously • Built 10+ new products from 0 to 1 • Increased the overall yogurt sales by 11%, the highest amount in 3 years, 優意思 yogurt sales by 100% and 質立 yogurt sales by 100% than last year.• Conducted 6 ad productions and advertised with NT$30,000,000 online/TV advertising budgets

Intern

• Aug 2016 - Jul 2017