Experience

菲仕兰食品贸易（上海）有限公司

• 1 - 100 Employee

• senior EC digital marketing manager

  • 2019 - Present

  1) Make annual EC media strategic plan 2) Setting living streaming and EC content strategy. 3) Launch EC Brand campaigns like super brand day, super category day , co-branding campaign. 4) CRM system building up and shopper retention program to deep dive shopper behaviors. 5) New channel trail as O2O channels expansion leader like Kidswant, Meituan, SAM’s. 1) Make annual EC media strategic plan 2) Setting living streaming and EC content strategy. 3) Launch EC Brand campaigns like super brand day, super category day , co-branding campaign. 4) CRM system building up and shopper retention program to deep dive shopper behaviors. 5) New channel trail as O2O channels expansion leader like Kidswant, Meituan, SAM’s.



BRITA必然德

• Senior Channel Marketing Manager

  • Jan 2017 - Mar 2019

   Develop annual channel strategy and business investment methodology.  Initiate national campaigns and new retail model(o2o) to well connect the integration between online and offline.  Trade spending management and control methodology.  4P guild line setting and POG &Assortment standardization. Develop standardize the 4P guidance of physical channel and tracking the execution monthly.  Reginal trade market team build-up and excution follow-up.  Develop annual channel strategy and business investment methodology.  Initiate national campaigns and new retail model(o2o) to well connect the integration between online and offline.  Trade spending management and control methodology.  4P guild line setting and POG &Assortment standardization. Develop standardize the 4P guidance of physical channel and tracking the execution monthly.  Reginal trade market team build-up and excution follow-up.



惠氏营养品中国有限公司

• Food and Beverage Services
• 1 - 100 Employee

• Senior Trade Marketing Manager

  • Dec 2008 - Dec 2016

  -Develop Trade segmentation and Go to Market Strategy for Mama Formula and DHA Capsule -Increase WTD and optimize the shelf coverage in the channel iof modern trade\​MBS\​EC platform -Promotion planning and internal cross-functional communication as well as review -Budget Control and resouce reorganisation for better efficience -Develop Trade segmentation and Go to Market Strategy for Mama Formula and DHA Capsule -Increase WTD and optimize the shelf coverage in the channel iof modern trade\​MBS\​EC platform -Promotion planning and internal cross-functional communication as well as review -Budget Control and resouce reorganisation for better efficience